Global Matcha Products Market: Application and Forecast Till 2027
Market Overview
Matcha is a fine
grounded powder of green tea leaves which is grown in China and Japan. Matcha
based products are rich in anti-oxidants, vitamins, minerals and amino
acids. Matcha powder is mostly used in beverage industry to manufacture
green tea and smoothies. Matcha helps in curing chronic diseases such as
diabetes and obesity, this has increased the consumer shift towards the use of
matcha products. Increasing population demand for superior quality healthy
drinks and consumer acceptance in the population is primarily driving the
global market for matcha products.
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Market Forecast
Matcha products have a
wide range product applicability, which makes them an important ingredient to
be used in beverage and nutraceuticals industry. They are used as a substitute
of conventional tea in the beverage industry. Also, matcha powder is now used
in nutraceuticals industry to manufacture supplements which is rich in
anti-oxidants and helps in reducing stress, curing gastrointestinal problems
and others. Matcha based creams, face packs and face wash are attracting
consumers, owing to high demand from cosmetic industry.
Furthermore, demand
for a substitute of conventional tea beverage, increasing health conscious
working population is driving the demand for nutrient-rich beverages, which is
driving the growth of the global matcha products market size. All these factors
are expected to contribute to the estimated CAGR of 7.3% of matcha products
market size during the forecast period 2017-2023.
Downstream Analysis
Matcha products market
size is segmented on the basis of grade, which includes ceremonial, classic,
culinary, others. Among all, classic grade dominates the market, owing to
because high nutrient contents and has wide range applicability. This grade is
also comparatively cheaper than ceremonial and culinary grade.
The global matcha products market
size is segmented on the basis of application, which includes food,
beverage, cosmetic & personal care, nutraceuticals, others. Among all,
application in beverages show a high share. However, demand in food and
nutraceuticals industry are projected to rise during the forecast period.
Match products market
has been segmented on the basis of distribution channel, which comprises of
store based (supermarkets/hypermarkets, specialty retailers, convenience
stores, and others), and non-store based (e-commerce). Sale through store based
channels is dominating the market due to convenient one-stop shopping
experience of the consumers.
Competitive Analysis
The major players in
the matcha products market size
- AIYA (Japan)
- AOI Tea Company (Canada)
- Ippodo Tea Co., Ltd (Japan)
- Encha (Japan)
- TEAJA Organic (Canada)
- Midori Spring LTD. (Japan)
- ITO EN, LTD.(Japan)
Matcha products market
size is growing rapidly owing to increasing demand from most of the countries,
and intensifying market opportunities. Moreover, focus is on R&D to boost
the matcha products market size over the forecast period 2017-2023.
Regional Analysis
The global matcha
products market size is segmented into North America, Europe, Asia Pacific, and
rest of the world (RoW). Asia Pacific region is dominating the matcha products
market size followed by North America. In Asia Pacific region, Japan and China
are the major consumers of matcha products and matcha-based beverages. High
consumption rate of nutrient-rich beverage and food owing to its health
benefits has led to the growth of the matcha products market size in this
region, However, North America is projected to grow rapidly owing to its
consumer shift towards nutrient-rich food and beverages.
Furthermore, Australia,
India & Singapore are expected to show a high market share of the global matcha
products market size in Asia Pacific region.
Market Segmentation
Matcha products market
size is segmented on the basis of grade, applications and distribution channel
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