Global Kefir Market is expected to Showcase Rampant Growth Over 2027
Market Overview
Rising sale of kefir is
driven majorly by its diverse application and increasing healthy food
consumption trends among the consumers. Kefir is now used for the production of
frozen desserts, dips and sauces, and others based on its probiotic content.
Increasing demand for on-the-go healthy beverages is projected to fuel up the
market demand for kefir. Probiotics have lot of health benefits and are used in
the treatment of diarrhea and other digestive disorders. They are also used as
health supplements, which enhance the overall value of kefir as a digestive
supplement. The production and the consumption of kefir is high in Europe and
is projected to increase at a positive growth rate in various countries of Asia
Pacific and North America over the given forecast period.
Market Forecast
The global kefir
market size share is expected to grow at a higher growth rate supported by the
rising awareness about advantages of consuming kefir and health benefits
associated with it. Product improvisations to enhance the shelf-life of the
product also has a positive impact on this market. Increasing demand for
natural and organic food ingredients is also influencing the growth of Kefir
market size, positively. Improving economic conditions is fueling up the market
demand for kefir on the global level.
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All these factors will
contribute to the calculated CAGR of 4.8% of kefir market size during 2017-2023.
Downstream Analysis
The demand for kefir
is growing at a significant rate based on rising consumers’ awareness about
health advantages of the product. On the basis of flavor, regular kefir holds a
lion’s share in the global market based on consumer’s side demand for
traditionally prepared unflavored products. However, the shift in consumption
trend is likely to favor the rapid growth of flavored kefir market size. Milk
kefir is found to dominate the market on the basis of type owning to ease in
production and sophisticated processing protocol.
Furthermore, the
demand for kefir as a potential healthy beverage is estimated have a major
share followed by application as dietary supplements. Spreading awareness is
likely to add fuel to the application growth of kefir in frozen desserts.
Competitive Analysis
The major key players
in the kefir market size are
- Danone SA (France)
- Lifeway Foods Inc. (U.S.)
- Fresh Made, Inc. (U.S.)
- Nourish Kefir (U.K.)
- Kenmare Living Foods (Ireland)
- The Hain Celestial Group (U.S.)
- Wallaby Yogurt Company (U.S.)
Kefir manufacturers
across various regions are following the strategy of product innovations and
geographical expansion to penetrate the global market and to meet the growing
demand for the product. Furthermore, key players are investing more in R &
D sector to improve their existing products line and to enhance the quality of
the product. In the Europe, France dominates kefir market size and exports the
product to various other countries, which include the China, Germany, the Netherlands,
the U.K., and others.
Regional Analysis
The global kefir market size is segmented into
North America, Europe, Asia Pacific, and rest of the world (ROW). Europe holds
a major market share followed by North America. High demand for Kefir owing to
increasing demand for ready-to-drink healthy beverages from the developed
countries of these regions is contributing to the positive growth of the kefir
market size. The U.S., the U.K., Belgium, Germany and Canada are the major
importers of kefir. Increasing disposable income and developed trading channels
are also driving the growth of the market in these countries.
Market Segmentation
Global flavoured
syrups market is segmented by flavour, type, application and region
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