Meal Kit Delivery Services Market Forecast Statistics, Trends, Segmentation Analysis and Forecast to 2027
Meal kit delivery services are meant to provide doorstep delivery of meals for a certain period. A new report on the global meal kit delivery services market size, published by Market Research Future (MRFR), states that this market could witness growth between 2018 and 2023.
The most important
market driving factor for the global meal kit delivery services market growth
is the rising demand for meal kits among the customers with a busy lifestyle.
Consumers who are busy and do not have time to cook food rely on this service.
Other global meal kit delivery services market size drivers include economic
growth, increasing purchasing power of consumers, and demand for ready to eat
food. However, high cancellation rate of meal subscriptions is the biggest
hurdle in the path of global meal kit delivery services market size growth.
Meal kits are expensive and thus many times; customers stop their subscription
when the kits (food offered in the kits) do not match the value for the money
paid.
Market Segmentation
The global meal kit
delivery services market segmentation encompasses distribution channel, food
type, and serving. MRFR’s take on the market surveys various facets of the
market in-depth.
Based on the
distribution channel, this market can be segmented into store-based
distribution channel and non-store-based distribution channel. Non-store-based
distribution channels include online e-commerce platforms.
By food type, the
market has been segmented into ready-to-cook and ready-to-eat. In the context
of serving, the market has been segmented into one, two, four, and others.
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Regional Segmentation
A geographical
outlining of the global meal kit delivery services market covers North America,
Europe, Asia Pacific, and Rest of the World (RoW).
The North American
market is strong due to the presence of many key market players in the USA.
Other reasons for market growth in this region include heavy food subsidization,
the high purchasing power of consumers, and health-consciousness among
Americans.
In Europe, the factors
helping the market growth include the high purchasing power of consumers and
the presence of some key market players. The most powerful country-specific
markets in Europe are France, Germany, Italy, Spain, and the UK.
In the Asia Pacific
region, the market can be strong due to economic growth, and increasing
purchasing power of consumers. The remarkable country-specific markets in this
region are China, India, and Japan. In this report, Australia and New Zealand
have been clubbed into one segment.
The RoW segment covers
South America, Africa, and the Middle East. South America is a decent market
due to stable economies, but the purchasing power of people is lower than those
in North America. In the Middle East, many agricultural activities are not
possible due to climate. Hence, this region can be a huge market for ready to
eat food if meal kits are imported. However, cultural reasons like laws making
the consumption of halal meat compulsory can limit market growth. Africa has
poor economies, and consumers have low purchasing power.
Key Players
Big players in the
global meal kit delivery
services market size include Blue Apron, LLC (USA), ButcherBox (USA),
Gousto (UK), HelloFresh (Germany), Home Chef (USA), Marley Spoon Inc.
(Germany), PeachDish (USA), Plated (USA), Purple Carrot (USA), and Sun Basket
(USA).
Latest Industry News
- Foraying into the food business, the online retail giant Amazon has
started selling Amazon meal kit at Whole Foods. 29 AUG 2019
- Meal kit delivery service Blue Apron is offering Beyond Burger
recipes in its weekly menus. 28 AUG 2019
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NOTE: Our Team of
Researchers are Studying Covid19 and its Impact on Various Industry Verticals
and wherever required we will be considering Covid19 Footprints for Better
Analysis of Market and Industries. Cordially get in Touch for More Details.
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