Matcha Products Market to Signal Unmatched Surge in Industry By 2027
Market Overview
Matcha is a fine grounded powder of green tea leaves which is grown in
China and Japan. Matcha based products are rich in anti-oxidants, vitamins,
minerals and amino acids. Matcha powder is mostly used in beverage
industry to manufacture green tea and smoothies. Matcha helps in curing chronic
diseases such as diabetes and obesity, this has increased the consumer shift
towards the use of matcha products. Increasing population demand for superior
quality healthy drinks and consumer acceptance in the population
is primarily driving the global market for matcha products.
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Market Forecast
Matcha products have a wide range product applicability, which makes
them an important ingredient to be used in beverage and nutraceuticals
industry. They are used as a substitute of conventional tea in the beverage
industry. Also, matcha powder is now used in nutraceuticals industry to
manufacture supplements which is rich in anti-oxidants and helps in reducing
stress, curing gastrointestinal problems and others. Matcha based creams, face
packs and face wash are attracting consumers, owing to high demand from
cosmetic industry.
Furthermore, demand for a substitute of conventional tea beverage,
increasing health conscious working population is driving the demand for
nutrient-rich beverages, which is driving the growth of the global matcha
products market size. All these factors are expected to contribute to the
estimated CAGR of 7.3% of matcha products market size during the forecast
period 2017-2023.
Downstream Analysis
Matcha products market size is segmented on the basis of grade, which
includes ceremonial, classic, culinary, others. Among all, classic grade
dominates the market, owing to because high nutrient contents and has wide
range applicability. This grade is also comparatively cheaper than ceremonial
and culinary grade.
The global matcha products market size is segmented
on the basis of application, which includes food, beverage, cosmetic &
personal care, nutraceuticals, others. Among all, application in beverages show
a high share. However, demand in food and nutraceuticals industry are projected
to rise during the forecast period.
Match products market has been segmented on the basis of distribution
channel, which comprises of store based (supermarkets/hypermarkets, specialty
retailers, convenience stores, and others), and non-store based (e-commerce).
Sale through store based channels is dominating the market due to convenient
one-stop shopping experience of the consumers.
Competitive Analysis
The major players in the matcha products market size
- AIYA (Japan)
- AOI Tea Company
(Canada)
- Ippodo Tea Co.,
Ltd (Japan)
- Encha (Japan)
- TEAJA Organic
(Canada)
- Midori Spring
LTD. (Japan)
- ITO EN,
LTD.(Japan)
Matcha products market size is growing rapidly owing to increasing
demand from most of the countries, and intensifying market opportunities.
Moreover, focus is on R&D to boost the matcha products market size over the
forecast period 2017-2023.
Regional Analysis
The global matcha products market size is segmented into North America,
Europe, Asia Pacific, and rest of the world (RoW). Asia Pacific region is
dominating the matcha products market size followed by North America. In Asia
Pacific region, Japan and China are the major consumers of matcha products and
matcha-based beverages. High consumption rate of nutrient-rich beverage and
food owing to its health benefits has led to the growth of the matcha products
market size in this region, However, North America is projected to grow rapidly
owing to its consumer shift towards nutrient-rich food and beverages.
Furthermore, Australia, India & Singapore are expected to show a
high market share of the global matcha products market size in Asia Pacific
region.
Market Segmentation
Matcha products market size is segmented on the basis of grade,
applications and distribution channel
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Researchers are Studying Covid19 and its Impact on Various Industry Verticals
and wherever required we will be considering Covid19 Footprints for Better
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