Hand Hygiene Products Market Poised to Grow at A CAGR Over 6.4% during the forecast period
Market Forecast
Global Hand Hygiene
Products Market size was valued at approximately USD 6.8 Billion in
2018 and is anticipated to grow at a CAGR of 6.4% between 2019
and 2025. Demand for hand hygiene products is increasing owing to the
rising number of hand-hygiene related health issues. The increasing number of
highly infectious diseases across the globe has resulted in increasing
awareness levels for hand hygiene. Furthermore, key players in the market have
been shifting the consumers’ preference by focusing on strategic acquisitions,
new product launches, as well as strategic partnerships. For instance, in 2019,
Amway, a US-based multinational company introduced the Persona germ protection
and moisturizing liquid hand wash for the Indian market. This strategic
initiative was undertaken owing to the rising demand for hand hygiene products.
Furthermore, in 2018, Essity AB, a Sweden based hygiene and health company,
introduced a virtual reality application for hand hygiene education for
elementary schools in the US.
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Market USP
Increasing awareness
regarding the usage of health and hygiene products owing to the growth in
global pandemics such as COVID-19
Growth Opportunities
in the Market
Portable and
Convenience of Hand Sanitizers over Other Hand Hygiene Products: The preference for
hand sanitizers is anticipated to increase during the forecast period. Hand sanitizers
prove to be good alternatives for hand wash in the absence of soap and water.
Their effectiveness in killing microorganisms is anticipated to dominate the
market during the forecast period. Furthermore, their easy availability and
convenience are anticipated to help the segment in dominating the hand
hygiene products market during the forecast period.
Increasing Application
of Hand Hygiene in the Commercial Sector: The segment dominated
the market in 2018 and is further expected to grow during the forecast period.
The increasing application of hand hygiene products in hospitals & health
centers as well as in educational institutions has resulted in their dominance
of the commercial sector. The segment is further anticipated to record the highest
CAGR during the forecast period.
The Dominance of
Store-Based Distribution Channels: The majority of hand hygiene products are sold
through store-based retailers. These are small-sized products and are very
often preferred from physical stores. The emergence of organized retail
sectors, especially the supermarkets and hypermarkets have propelled the growth
of store-based distribution channels. Supermarkets & hypermarkets are
anticipated to have a strong dominance during the forecast period.
Key Players
- Reckitt Benckiser Group Plc (UK)
- Unilever Group (UK)
- Smith & Nephew plc (UK)
- 3M (US)
- Procter & Gamble Co. (US)
- Kimberly-Clark Corporation (US)
- C. Johnson & Son, Inc. (US)
- Whiteley Corporation (Australia)
- GOJO Industries, Inc. (US)
- Kimberly-Clark Corporation (US)
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NOTE: Our Team of
Researchers are Studying Covid19 and its Impact on Various Industry Verticals
and wherever required we will be considering Covid19 Footprints for Better
Analysis of Market and Industries. Cordially get in Touch for More Details.
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