Global Natural Deodorants and Perfumes Market: Application and Forecast Till 2027
Market Forecast
Natural Deodorants and
Perfumes Market size is projected to be valued at USD 19.7 Billion by 2025 at
a CAGR of 8.4% between 2019 and 2025. The demand
for natural deodorants and perfumes is increasing with raising awareness of the
advantages of chemical-free products. The natural beauty care market has
registered tremendous growth in the past few years and the same trend is
expected for the natural personal care products market. The key players in the
market have been responsive to shifting consumer preferences and are focused on
strategic acquisitions, product launches, and partnerships. For instance, in
2017, major consumer goods companies made forays into the natural deodorants
and perfumes market; Unilever PLC and The Procter & Gamble Company acquired
natural deodorant manufacturers Schmidt's Naturals and Native Natural,
respectively. Moreover, the key players in the market are focusing on
innovative product launches such as probiotic deodorants and CBD-infused
perfumes. Investments in the market are projected to have a significant impact
on the natural deodorants and perfumes market size during the forecast period.
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Market USP
Rising awareness of
the harmful ingredients in synthetic deodorants and perfumes
Growth Opportunities
in the Market
- Preference for Deodorant and Perfume Sprays: The sprays
segment dominated the global natural deodorants and perfumes market in
2018 and is expected to remain the largest during the forecast period.
Multiple people can use spray deodorants and perfumes without it affecting
the hygiene factor, due to which this segment is growing in most regions.
Moreover, sprays are applicable all over the body.
- Increasing Spending by Women on Personal Care Products: The women segment
is projected to be the fastest-growing during the forecast period. The
growing working women population and their increasing per capita
disposable income are fueling the growth of the global personal care
market. The global percentage of the female workforce in the total labor
force increased from 97% in 2015 to 39.09% in
2017. Growing awareness of natural personal care products through various
social media platforms is driving the natural
deodorants and perfumes market trend, especially among women.
These factors are expected to fuel the growth of the women's end-user
segment in the coming years.
- Non-Store-Based Distribution Channels Gaining Popularity Across the
Globe: The
non-store-based segment is projected to register the higher growth rate
during the forecast period. Manufacturers of natural deodorants and
perfumes are inclined toward non-store-based distribution channels for the
sales of their products. Companies are opting for online distribution
platforms as they extend their consumer reach.
Key Players
- The Procter & Gamble Company (US)
- Unilever plc (UK)
- Kopari Beauty (US)
- Soapwalla (US)
- Kosé Corporation (Japan)
- Ursa Major (US)
- Vapour Beauty, LLC (Mexico)
- A La Maison de Provence (US)
- The Crystal (US)
- CORPUS (US)
- Skylar Body, Inc. (US)
- Phlur, Inc. (US)
- IME Natural Perfumes (Australia)
- ONE SEED (Australia)
- LURK, LLC (US)
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NOTE: Our Team of
Researchers are Studying Covid19 and its Impact on Various Industry Verticals
and wherever required we will be considering Covid19 Footprints for Better
Analysis of Market and Industries. Cordially get in Touch for More Details.
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