Facial Cleanser Market to Demonstrate a Strong Growth Over 2027 – MRFR
Market Forecast
Global Facial
Cleanser Market size is projected to be valued at USD 33.83 Billion by
2026 at a CAGR of 5.5% between 2020 and 2026. A facial cleanser is a personal
care product that is used to clean dirt, makeup, and dead skin from the face.
The demand for facial cleanser is increasing with the growing working women
population. Convenience and accessibility are some of the major factors that
are pushing forward the market development. Furthermore, facial cleanser is
inexpensive and is easily available to consumers belonging to any
social-economic background. Also, product innovations by manufacturers are
expected to drive the demand for facial cleansers during the forecast period.
For instance, in September 2020, CeraVe, a brand of Cult Skincare, introduced a
hydrating cream-to-foam cleanser for normal to dry skin.
Market USP
Availability of
products based on specific skin types
Growth Opportunities
in the Market
Influence of Social
Media and Innovative Marketing Strategies: Social media acts as a potential opportunity for
product launches and branding as it bridges the gap between marketers and
consumers. The explosion of social media has transformed the business
environment, creating new opportunities for market players. It is considered an
effective interactive strategy as it enables consumers to build a relationship
with the brand. Marketing through social media also helps manufacturers to keep
abreast with the latest trends, exploiting mobility, and new technologies to attract
targeted leads. The strategic sales plans of facial cleanser manufacturers
include the use of online channels for marketing and distribution along with
product promotions at exhibitions and other platforms
Non-Store-Based
Distribution Channels Gaining Popularity Across the Globe: The non-store-based
segment is projected to register a higher growth rate during the forecast
period. The segment includes e-commerce, wherein manufacturers distribute
facial cleanser through various online shopping sites and/or their websites.
Companies face difficulties in reaching consumers in different parts of the
globe through brick-and-mortar stores. Thus, e-commerce channels enable
companies to cater to the consumers’ needs and expand brand presence.
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Key Players
- L’Oréal (France)
- Unilever (UK)
- Procter & Gamble (US)
- Johnson & Johnson (US)
- Beiersdorf AG (Germany)
- Estée Lauder Inc. (US)
- Shiseido Co., Ltd (Japan)
- Kao Corporation (Japan)
- LVMH (France)
- AVON COSMETICS (UK)
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NOTE: Our Team of
Researchers are Studying Covid19 and its Impact on Various Industry Verticals
and wherever required we will be considering Covid19 Footprints for Better
Analysis of Market and Industries. Cordially get in Touch for More Details.
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