Dishwashing Detergents Market to Demonstrate a Strong Growth Over 2027 – MRFR
Market Forecast
In 2019, Global
Dishwashing Detergents Market was valued at USD 8.09 Billion and is expected to
register a CAGR of 5.3% between 2020 and 2026.
The demand for dishwashing
detergents has increased in the last couple of years globally. Dishwashing
detergents include all cleaning products that are used in washing up and
cleaning dishes and cutlery. These detergents include liquid, powder, cakes or
bars, and other types such as foams, gels, and sprays. Growing urbanization,
coupled with rising consumer awareness for efficient cleaning products, has
been a major factor behind the growth of the dishwashing
detergent market. Additionally, increasing disposable income in many
emerging economies has further triggered the demand for household detergent
products. Furthermore, the dishwashing detergent industry is witnessing a surge
in technological developments, new product launches by key players to optimize
revenue generation. For instance, extended fragrance offerings during varied
seasons. Additionally, automatic dishwashing detergents are increasingly
becoming popular in the last couple of years. For instance, the UK-based
household products manufacturing company Reckitt Benckiser Group plc/N.V.
partnered with Bosch Household Appliances in March 2019 to introduce a range of
cakes specially designed for auto dishwashers in the Indian market.
Furthermore, key industry players are focusing on green cleaning products by
launching refillable dishwashing detergents, thereby reducing the wastage. For
instance, a green cleaning startup, Blueland, in July 2020, introduced a powder
dish soap starter set and a dishwasher starter set. Owing to the lucrative
opportunity, many consumers' goods products manufacturers are looking into this
opportunistic market and launching its dishwashing detergent products. For
example, Wipro Consumer Care and Lighting in January 2020 introduced
liquid-based dish wash in India.
Additionally, the
outbreak of COVID-19 has resulted in an exponential surge in demand for
dishwashing detergents across the globe. Owing to the lockdown restriction due
to the COVID-19 outbreak, people are spending more time at home. This has
triggered the demand for dishwashing detergents across the globe. Stockpiling
dishwashing detergents across North America and Europe has become a common
phenomenon post-COVID-19 outbreak. For instance, The Procter & Gamble
Company in the US has witnessed a 10% surge in sales of dishwashing detergents
in the US, primarily due to stockpiling. However, this sudden increase in
demand for dishwashing detergents is only for a temporary period and is
expected to normalize once the outbreak decreases.
Market USP
Growing urbanization
coupled with rising consumer awareness for efficient cleaning products
Growth Opportunities
in the Market
Cakes/Bars dominated
the dishwashing detergents: Cakes/bars are the most common form of dishwashing detergents
worldwide. Easy availability of such types of detergents makes cakes or bars
the most common type. Although dishwashing detergents are expensive than other
types, its added superior ingredients have a more improved quality of cleaning.
Ease inconvenience while using tables/bars compared to other types of
detergents makes the segment dominant. The segment is further anticipated to
remain dominant during the review period.
Surge in demand for
dishwashing detergents in the commercial segment: Sales of dishwashing
detergents in the commercial segment have witnessed unprecedented growth in the
last couple of years. This surge in demand is primarily from the hotels, cafes,
and restaurants (HoReCa) segment and various commercial and recreational
sectors. The commercial segment is closely followed by the institutional
segment and the residential segment. The commercial segment is further
anticipated to remain dominant during the review period.
Easy availability of
dishwashing detergents in store-based distribution channels: The easy
accessibility of dishwashing detergents in store-based distribution channels
has resulted in its dominance. Additionally, the increasing number of
store-based channels for sale and purchase of dishwashing detergents worldwide,
such as supermarkets and hypermarkets and convenience stores as well as several
other local stores, have resulted in the dominance of store-based distribution
channels. However, during the COVID-19 outbreak, individuals prefer online
purchases. E-commerce companies are also providing discounts and various
options to promote a healthy and safer way of purchases.
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Details @
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Key Players
- The Procter & Gamble Company (US)
- Colgate-Palmolive Company (US)
- Henkel AG & Company, KGaA (Germany)
- C. Johnson & Son, Inc. (US)
- Reckitt Benckiser Group plc/N.V. (UK)
- Unilever (UK)
- Johnson & Johnson (US)
- Estée Lauder Companies (US)
- Kao Corporation (Japan)
- The Clorox Company (US)
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NOTE: Our Team of
Researchers are Studying Covid19 and its Impact on Various Industry Verticals
and wherever required we will be considering Covid19 Footprints for Better
Analysis of Market and Industries. Cordially get in Touch for More Details.
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